NOW Foods Products

About NOW Foods Company

In 1948, with the natural food and supplement industry, an entrepreneur named Paul Richard bought Fearn-Soya Foods, a manufacturer of grain and legume-based products in the Chicago area. Thus began a six-decade legacy of supplying consumers nationwide with high-quality, affordable nutritional products.

Paul Richard carefully nurtured his fledgling business until 1960, when his son, Elwood Richard, inherited part ownership in Fearn and became the company’s president. Elwood began manufacturing his own supplements to increase savings that he could then pass along to the consumer. These products were labeled under the NOW® brand, which stands for Nutrition for Optimal Wellness.

NOW Foods continues to look for ways to cut costs with out sacrificing quality. Many consumers have come to trust the NOW brand and have shown their approval and support by helping NOW become one of the leading dietary supplement manufacturers in America. Today, more than ever, NOW Foods makes quality affordable, and we will continue this tradition for many years to come.